Performance Marketing Executive The Performance Marketing Executive plays a critical role in driving the digital marketing strategies to meet and exceed business objectives.

This individual is responsible for overseeing and executing various digital marketing campaigns with a focus on driving customer acquisition engagement and retention.

Key Responsibilities: Develop and implement performance marketing strategies to drive customer acquisition and improve ROI for digital advertising campaigns.

Manage and optimize paid media campaigns across various platforms such as Google Ads Facebook Ads and other online advertising channels.

Analyze and interpret data to identify trends insights and opportunities for optimization.

Collaborate with internal teams to ensure alignment of marketing strategies and goals with overall business objectives.

Monitor and report on key performance metrics providing insights and recommendations for improvement.

Conduct A/B testing to optimize creatives landing pages and campaign elements.

Manage budgets and allocate resources effectively to maximize results.

Stay uptodate with industry trends and best practices in performance marketing.

Implement SEO strategies to improve organic search rankings and drive website traffic.

Work with external agencies and vendors to execute marketing campaigns and initiatives.

Create compelling ad copy and design engaging visuals to drive campaign performance.

Identify and evaluate new marketing opportunities to expand the companys reach and impact.

Assist in the development and of email marketing campaigns and automation workflows.

Collaborate with the sales team to align marketing efforts with sales goals and initiatives.

Contribute to the overall marketing strategy and planning process.

Required Qualifications: Bachelors degree in Marketing Advertising Business or related field.

Proven experience in digital marketing and performance marketing roles.

Demonstrated expertise in data analysis and proficiency with analytics tools.

Strong understanding of digital advertising platforms and best practices.

Ability to interpret and derive insights from marketing analytics and performance data.

Knowledge of SEO principles and best practices.

Excellent project management and organizational skills.

Proficiency in marketing automation and CRM platforms.

Ability to work effectively in a fastpaced dynamic environment.

Strong communication collaboration and interpersonal skills.

Experience with A/B testing and campaign optimization strategies.

Ability to manage multiple projects and deadlines simultaneously.

Understanding of web and digital technologies including content management systems.

Proactive and selfmotivated with a passion for staying ahead in the digital marketing landscape.

Knowledge of ecommerce and online retail marketing is a plus.

digital advertising,marketing strategy,seo,performance marketing