Published 2026-01-26
Role Overview
We are seeking a high-caliber Head of Marketing / CMO to lead the global growth engine for our gaming studio. This is a strategic leadership role designed for someone who can manage a diverse portfolio of games—from our flagship battle royale, Scarfall 2.0 , to upcoming titles in various genres.
The ideal candidate is a process-oriented leader who can build scalable marketing frameworks (SOPs), drive aggressive user acquisition through performance marketing, and foster deep community roots.
1. Strategic Planning & Portfolio Management Annual Marketing Roadmap: Create and oversee the master marketing calendar for all existing and pipeline games. Product Life Cycle Management: Tailor strategies for different stages—from Pre-launch (Alpha/Beta) to Global Launch and Long-term Live-ops. Budget & P&L Ownership: Manage the studio’s consolidated marketing budget. Allocate funds dynamically between products based on performance, seasonality, and ROI.
Market Intelligence: Conduct deep-dive research into global gaming trends, player personas, and competitor movements to position every studio product uniquely.
2. Performance Marketing & Data Science Scalable User Acquisition (UA): Own the end-to-end UA strategy across Meta, Google, Tik Tok, Unity, and Programmatic networks. Funnel Optimization: Constant monitoring of the full user journey—from Impression to Install (CPI) to Retention (D1/D7/D30) and Monetization (ROAS/LTV).
Attribution & Tooling: Supervise the integration of MMPs (Apps Flyer/Adjust) and BI tools to ensure 100% data accuracy in reporting.
3. Social Media, Content & Community Community Cultivation: Build and lead a team that manages vibrant communities on Discord, Telegram, and Reddit. Focus on \"Community-led Growth.\" Influencer Ecosystem: Develop a robust influencer marketing engine. Create long-term \"Brand Ambassador\" programs rather than just one-off paid promotions.
Viral Content Strategy: Oversee the creation of high-impact video content, trailers, and social trends that resonate with Gen-Z and Alpha gamers.
4. Operational Excellence (The SOP Engine) Standard Operating Procedures (SOPs): Design and enforce SOPs for all marketing functions, including: Creative Production: How to brief, test, and iterate game ads.
Crisis Management: Protocols for handling server downtimes or community backlashes.
Influencer Onboarding: Streamlined process from outreach to payment.
Reporting Architecture: Standardize weekly and monthly performance dashboards for the executive team, focusing on KPIs like CAC vs. LTV , Organic vs. Paid Split , and Retention Cohorts .
Desired Candidate Profile Experience: 8+ years in Digital Marketing, with 5+ years in a leadership role within the Mobile Gaming industry. Multi-Genre Knowledge: Experience with mid-core/hard-core games (like Multiplayer Shooting/Battle Royale) is a must. Technical Stack: Expert knowledge of GADS, FB Business Manager, ASO tools (Sensor Tower/App Tweak), and Analytics (Firebase/Mixpanel).
Leadership Style: A \"Player-Coach\" who can build a team from scratch and isn't afraid to get their hands dirty with data.
Why Join Us?
Lead the marketing for India’s most ambitious gaming projects.
Freedom to build the marketing department’s culture and processes from the ground up.
Opportunity to work on a diverse portfolio of games reaching a global audience.
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