About Up Viral
Up Viral is a fast-growing Saa S company specializing in referral marketing solutions. We empower businesses to unlock exponential growth through powerful viral campaigns. As we continue to scale, we're looking for a Performance Marketing Specialist with deep expertise in Meta and Google Ads —and the leadership skills to guide a small marketing team—to drive customer acquisition and revenue growth through paid media and performance strategies.
Job Description
As the Performance Marketing Specialist at Up Viral, you’ll be responsible for planning, executing, and optimizing high-performance advertising campaigns on Meta (Facebook/Instagram) and Google Ads. You will lead the performance marketing function with a clear focus on ROI, while also managing a small team to support other areas of digital marketing.
This is a remote role (European time zone), ideal for a media buyer who wants to take on strategic responsibilities and help shape the future of a growing Saa S company.
Key Responsibilities
Lead Paid Media Strategy: Plan and manage end-to-end campaigns on Meta and Google Ads to drive high-quality leads, conversions, and customer acquisition at scale.
Own Performance Marketing KPIs: Monitor, analyze, and optimize campaigns based on CAC, ROAS, LTV, and other key performance indicators.
Campaign Execution & Optimization: Develop audience targeting strategies, create compelling ad copy and creatives (in collaboration with content/design teams), and run A/B tests to continually improve campaign performance.
Manage Evergreen Funnels: Build and maintain evergreen lead-generation and sales funnels across multiple paid platforms.
Team Leadership & Collaboration: Supervise and mentor junior marketers and freelancers in areas like email, content, and SEO to ensure integrated campaign execution.
Data-Driven Decision Making: Utilize tools such as GA4, Business Manager, and Tag Manager to make informed, data-backed decisions.
Creative Input & Ad Innovation: Continuously test and introduce new ad formats, creatives, and campaign structures to push the boundaries of performance.
Cross-Functional Collaboration: Work closely with product, customer success, and development teams to align marketing with broader business goals.
Represent the Brand: Occasionally appear in video content or webinars to support campaign efforts and build trust with the community.
Qualifications
3+ Years of Media Buying Experience: Proven track record in running successful Meta and Google Ads campaigns, preferably in a Saa S or digital product environment.
2+ Years of Leadership Experience: Comfortable managing and mentoring a marketing team in a remote setting.
Fluent English Speaker: Excellent verbal and written communication skills.
Performance-Driven Mindset: Deep understanding of paid advertising metrics and attribution models; experience with funnel optimization.
Familiarity with Modern Marketing Stack: Hands-on experience with GA4, Meta Ads Manager, Google Ads, Hyros, Tag Manager, etc.
Creative Thinking: A keen eye for ad creatives, messaging, and trends that convert.
Video-Friendly: Comfortable with on-camera appearances for promotional or educational content (optional but preferred).
Strategic & Tactical: Able to set high-level goals and also dive into campaign execution as needed.
What We Offer
Remote Flexibility: Work from anywhere in the European time zone.
Empowered Role: Take ownership of paid media and influence the overall marketing direction.
Growth Opportunities: As we grow, you’ll have the chance to move into a senior leadership role.
Collaborative Culture: Join a supportive and innovative team that values transparency and results.
Competitive Compensation: Earn a competitive salary for your skills and impact.
Industry: Saa S / Software Development
Employment Type: Full-time
