At Sec Pod, we’re building a we’re building a comprehensive Saa S-based cybersecurity platform to manage and secure enterprise endpoints. We’re looking to hire a product marketing lead for our marketing team, who will be working to create valuable content to impress and help our customers with the ins and outs of our product and brand. You will be crafting various content materials like webpages, blogs, e-book, mailer content, campaign materials, social media content, product taglines and anything that will help us position our product and brand in the best way possible. What to expect from this role?·Learnings on product marketing and strategies in a fast growing cybersecurity technology company
·Knowledge in IT security products and exposure to industry and working with experts, learnings on the best practices in the industry
·Get opportunities to evolve as an efficient product marketing leader Responsibilities: Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
Content Development – Conceptualize and craft educational product and solution content for a variety of platforms
Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
Sales enablement – Craft region-agnostic high-value sales tools, training, and collateral
Demand generation – Develop content working with content marketers and implement strategies working with Growth team to drive awareness and demand
Evangelism – Serve as a company spokesperson and go-to product expert Requirements BTech (MBA Preferred) with 3-5 years prior experience in a similar position, experience in a Saa S product in cybersecurity industry preferred
Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.
Ability to effectively lead, inspire, and mentor direct and indirect reports
Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail Sec Pod Careers is hiring for Product Marketing Lead https://secpod.keka.com/careers/jobdetails/49864?source=linkedin