Job Title: Brand Lead - Product & IP Strategy Location: Mumbai Role Overview We are looking for a senior leader to drive the overall vision, strategy, and execution of The Economic Times’ events.
This role will own the end-to-end events ecosystem , including IP creation, event execution, and community building , with the mandate to scale a high-impact, IP-led events portfolio.
The role requires a combination of strategic leadership, product thinking, and operational excellence , along with strong commercial acumen to build a sustainable and high-growth events business.
The candidate will lead cross-functional teams spanning product & IP strategy, event operations, and community , while working closely with editorial, sales, and marketing teams to deliver premium experiences and strong revenue outcomes.
KEY RESPONSIBILITIES Vision & Business Strategy Define and drive the overall vision and growth strategy for The Economic Times’ events business.
Build a scalable portfolio of event IPs across formats, sectors, and audiences.
Identify new opportunities for expansion, innovation, and market leadership.
Establish clear success metrics across revenue, audience, and brand impact.
IP & Product Leadership Oversee the conceptualisation and development of high-value event IPs and formats.
Ensure strong positioning, narrative, and differentiation across all event properties.
Guide teams on event design, content structure, and audience targeting.
Continuously evolve the portfolio to ensure relevance, scale, and longevity.
Event Execution & Experience Excellence Oversee end-to-end execution across conferences, summits, awards, CXO forums, Closed-door roundtables, webinars, etc.
Ensure best-in-class delivery standards across production, content, and delegate experience.
Drive operational excellence through strong planning, governance, and vendor management.
Ensure seamless integration between content, production, and broadcast requirements.
Revenue & Commercial Strategy Own the overall revenue strategy for the events business.
Work closely with sales teams to shape monetizable event formats and sponsor propositions.
Engage in key client interactions and strategic pitches.
Ensure a strong balance between editorial integrity, audience value, and commercial outcomes.
Community & Ecosystem Building Oversee the development of a high-quality leadership community anchored around ET’s event IPs.
Ensure strong year-round engagement, retention, and participation.
Leverage the community to strengthen content, partnerships, and long-term value creation.
Team Leadership & Cross-Functional Alignment Lead and mentor teams across product, operations, audience aggregation and community.
Drive strong collaboration with editorial, sales, marketing, and external partners.
Build a high-performance culture with clear accountability and ownership.
Required Skills & Experience 15–20 years of experience in media and events , with a strong track record in building and scaling event-led businesses.
Proven experience in conceptualizing and executing large-format events and IP-led platforms.
Strong understanding of CXO audiences, industry ecosystems, and sponsorship dynamics.
Experience leading cross-functional teams and managing large-scale event portfolios.
Demonstrated ability to drive revenue growth and commercial strategy.
Excellent leadership, stakeholder management, and decision-making skills.
