Ingersoll Rand is committed to achieving workforce diversity reflective of our communities.
We are an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Website Content Specialist EMEIA June 2024 A vacancy has arisen for a Website Content Specialist within the Process Flow Technologies (PFT) business segment within the Demand Generation team, reporting to the PFT Digital Experience Manager for EMEIA.
The ideal candidate will have knowledge of digital marketing and will assist in driving lead generation for the various PFT brands as well as providing support for regional marketing initiatives.
The new role will be responsible for aiding and planning a wide variety of digital marketing activities and will involve cooperation with global contacts.
This will include multi-channel marketing campaigns, e Commerce support, product launches and digital channels including websites and social media.
The candidate will need to work closely with regional sales teams and Product Management to ensure ROI of all marketing activities and deliver to the needs of the business.
Responsibilities: 80% = CMS (Content Management System) - ORACLE/Word Press/Any other 15% = PPC (Google Ads & Linked In Ads) 5% = Social Media (Linked In, Facebook) Website – coordinate with the central web development team and our own product management and sales teams.
Execute website development roadmaps and enhancement projects as outline by the Digital Experience Manager, to improve the UX of all websites within the Vacuum and Low Pressure BL to deliver: · Growing web users and lead generation including ecommerce channels · A continually improving user journey experience · Improved organic search results · Up to date technical product information · Creation of new pages and improving existing website content · Translation and standardization of content across core languages *Regionalization of content where applicable · Supporting the improvement of web function such as Chat Bots and e Commerce Social Media – working with the central social media team to develop and deliver a comprehensive social media strategy aligned to the overall business line strategy · Posting content regularly · Managing online communities by responding to comments, messages and building brand loyalty · Keeping the social media calendar up to date · Specify keeping up to date with the latest social media trends, platforms, and best practices · Generating new interesting content for each channel · Creating sponsored campaigns to drive followers, interactions and lead generation · Ensure a regular reporting loop on all activity to Marketing Leaders PPC (SEA) – management of Google Advertising campaigns · Optimizing campaigns to ensure continually improving lead generation and ROI · Writing new campaigns and updating existing campaigns · Mention the need to analyze PPC campaign data to identify areas for improvement and make data-driven decisions · Specify the need to create clear and concise reports on PPC campaign performance to inform stakeholders Must be: · Well organised and self-motivated with excellent communication and interpersonal skills · Result and performance-oriented attitude · Highly organized with the ability to multi-task in a fast-paced environment · Strong attention to detail · Knowledge and interest in B2 B demand generation · Willing to learn and develop, looking for a start in marketing career with an MNC Nice to have : · Bachelor’s degree in marketing, Communications, or a related field.
· Experience with various content management systems; particularly Oracle (OCM) · Experience in digital marketing, with a focus on web editing, campaign management, content creation and performance analysis · Strong understanding of SEO principles and best practices · Proficiency in digital marketing tools and platforms, including GA4, Google Ads and Linked In Ads · Excellent analytical skills and the ability to interpret data to drive informed marketing decisions · Experience in a B2 B environment · Basic design software skills; Adobe, In Design Business Unit : Process Flow Technologies Department : Demand Generation Date : June 2024 Location : Office based (Located near IR Delhi Offices) Brands : Elmo Rietschle, Robuschi, Nash, Everest Reporting into : Digital Experience Manager
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Website Content Specialist,
Free
Website Content Specialist,
India, Delhi,
Modified September 28, 2024
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Ingersoll Rand (NYSE:IR) advances the quality of life by creating and sustaining safe, comfortable and efficient environments. Our people and our family of brands-including Club Car®, Ingersoll Rand®, Schlage®, Thermo King®, and Trane® work together to enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; secure homes and commercial properties; and increase industrial productivity and efficiency. We are a global business committed to a world of sustainable progress and enduring results.
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