Exciting Opportunity at Sheenlac Paints!
HR Business Partner - Sales
About Sheenlac Paints
Founded in 1962, Sheenlac Paints is one of India's top 5 paint companies, specializing in innovative decorative paints, wood coatings, automotive refinishes, and industrial coatings. With a strong presence across India, the Middle East, and Sri Lanka, we are driven by a commitment to quality, innovation, and exceeding customer expectations. Join a dynamic team of 500+ professionals in a growing organization headquartered in Chennai.
Role Overview
We are seeking an experienced HR Business Partner - Sales to act as a strategic partner to our Sales leadership and teams. You will align HR initiatives with sales objectives, drive talent strategies, and support the growth of our field sales force to achieve ambitious business targets.
Location: Chennai, Tamil Nadu (with frequent travel to the field all over the state, along with the sales officers)
Employment Type: Full-time
Key Responsibilities
- Act as a strategic partner to Sales Heads and regional managers, diagnosing business challenges and delivering HR solutions that directly impact sales results.
- Lead end-to-end talent acquisition for sales roles, focusing on high-volume hiring for field sales executives, area sales managers, and dealer network roles.
- Enforce sales discipline – adherence to processes, ethical practices, daily dealer visits, and territory management standards.
- Proactively identify skill gaps in the sales team (e.g., product knowledge, negotiation, dealer management) and address them through targeted training, coaching, and development programs.
- Drive initiatives to maintain high team morale, motivation, and engagement (recognition programs, field accompaniments, motivation events, issue resolution).
- Closely follow up with new joiners and employees on Performance Improvement Plans (PIP): ensure regular dealer/market visits, territory coverage, on-ground execution, and actual sales conversion.
- Monitor people metrics (attrition, productivity, engagement, territory coverage) and provide actionable insights to improve sales effectiveness.
- Drive employee engagement, retention, and development programs specific to the sales function (e.g., sales training, leadership development, motivation initiatives).
- Support change management for sales restructuring, new product launches, or digital sales tools adoption.
Qualifications & Skills
- MBA/PGDM in Human Resources from a reputed institution.
- 6-10 years of HR experience, with at least 3-4 years as an HRBP or HR Generalist supporting Sales functions (preferably in paints, FMCG, building materials, manufacturing, or distribution industries).
- Strong understanding of sales operations, channel management, and incentive structures.
- Excellent stakeholder management, influencing, and communication skills.
- Proactive, analytical mindset with experience in HR metrics and tools.
- Willingness to travel to support pan-India sales teams.
Why Join Sheenlac?
- Opportunity to make a strategic impact in a growing, innovative organization.
- Competitive compensation, performance incentives, and growth opportunities.
- Collaborative culture that values work-life balance and professional development.
