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Influencer Marketing Associate

India, Republic Of India, Bengaluru
Last update 2025-02-08
Expires 2025-03-08
ID #2566589215
Free
Influencer Marketing Associate
India, Republic Of India, Bengaluru,
Modified January 24, 2025

Description

Company Description

Healthfab is a leading Startup brand specializing in reusable period panties and functional undergarments. We aim to revolutionize menstrual health and sustainable apparel categories. Over the last 5 years, we have made a strong presence in e-commerce backed by efficient marketing and our in-house manufacturing capabilities. Our flagship product Go Pad Free Reusable Leakproof Period Panty is a crowd favourite across marketplaces. To continue our growth, we are currently looking for an Influencer Marketing Associate to join our dynamic team.


Role Description

This is a full-time on-site role for an Influencer Marketing Associate at Health Fab in Bengaluru. As an Influencer Marketing Associate you will be responsible for managing and executing the brand's Influencer Marketing initiatives. Primary responsibilities include identifying and engaging with social media creators, planning and executing influencer campaigns, monitoring key performance indicators so that the brand keeps up with what's on trend in Social Media. The Influencer Marketing Associate will collaborate across cross-functional teams to ensure successful implementation and achieve brand growth. Salary as per market standards, negotiable on experience.


Key Responsibilities

  • Planning & Executing monthly and event based campaigns keeping up with the Social Media trends.
  • Discovery & Record keeping of social media creators to identify potential influencers for collaboration.
  • Reaching out to suitable creators, negotiating and getting them onboarded.
  • Ensure timely delivery of content and disburse payments timely.
  • Monitoring of KPIs and creating reports to track brand growth, highlighting areas for improvement.
  • Conducting market research to identify gaps and trends, tailor campaigns to address that.
  • Coordinating with different teams across the organization for successful campaign execution.
  • Maintain good relation with influencers and agencies.


Key Skills & Experiences

Educational Background:

  • Bachelor’s degree in Marketing, Business or any related field is preferred.


Experience:

  • 1+ years of proven experience in Influencer Marketing Digital Marketing or Content Creation with a brand or a digital marketing agency with a proven track record of marketing success is a must.
  • Familiarity with Influencer Marketing tools like Modash is a plus.
  • Proficiency in using Excel/Google Sheets, Google Docs etc. for data analysis and reporting.


Work Location:

  • Full-time on-site from our office located in Singasandra, Bengaluru


Core Competencies

  • Excellent communication skills and good negotiation skills to ensure favorable terms with influencers.
  • Excellent familiarity with Social Media Platforms like Instagram, Youtube etc. and ability to keep up with trends.
  • Ability in people management and getting work done within timelines.
  • Ability to work in a team and collaborate effectively with colleagues

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Influencer marketing associate

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