Company Overview Twixor is a global leader in digital process automation, enabling enterprises to deliver seamless customer engagement and business transactions through preferred messaging channels.
With patented low-code technology, Twixor empowers businesses across banking, retail, healthcare, and more to drive customer acquisition and engagement through AI and intelligent automation.
Job Overview We are seeking a Senior Marketing Manager to join our dynamic team at Twixor in Chennai.
This is a full-time position intended for experienced marketing professionals with 7 to 10 years of relevant experience.
The ideal candidate will lead the strategy and execution of marketing initiatives to drive brand visibility, product adoption, and growth across global markets.
Qualifications and Skills Extensive experience in brand management, ensuring consistent messaging and visual identity across channels (Mandatory skill).
Demonstrated expertise in product positioning, identifying key differentiators and communicating value to target markets (Mandatory skill).
Proven track record in designing and implementing effective go-to-market strategies for B2 B technology products (Mandatory skill).
Advanced social media marketing abilities, including campaign design, execution, and analytics to drive customer engagement and lead generation.
Strong campaign management skills, capable of leading multi-channel marketing plans and optimizing performance based on data-driven insights.
Comprehensive knowledge of digital marketing, including search engine marketing, email marketing, and online advertising best practices.
Experienced in developing and executing compelling content strategies to support lead generation, awareness, and thought leadership.
Exceptional market research skills, with the ability to analyze trends, competitor activity, and customer needs to inform marketing tactics.
Excellent interpersonal and communication abilities, with leadership skills to mentor teams and collaborate cross-functionally.
Roles and Responsibilities Develop and implement overall marketing strategies that align with Twixors business objectives and support revenue growth in key markets.
Lead brand management activities, ensuring consistent and impactful presence across all customer touchpoints and digital channels.
Drive product positioning and messaging for Twixors offerings, focusing on unique value propositions and customer-centric solutions.
Design and execute go-to-market strategies for new product launches, ensuring effective market penetration and customer adoption.
Oversee creation and management of digital campaigns, monitoring performance and optimizing strategies to maximize ROI.
Develop comprehensive content strategies to elevate Twixors thought leadership and generate high-quality leads through various content formats.
Conduct market research to identify emerging trends, customer needs, and competitive threats, translating insights into actionable marketing plans.
Collaborate with sales, product, and customer success teams to ensure marketing initiatives are aligned, effective, and measurable.
Measure and analyze campaign performance, preparing regular reports and recommendations for continuous improvement.
