The role
Location: India
(mostly remote; onsite work may be required as needed)
Note: Location is Open to
either
India, Malaysia, the Philippines or Vietnam
(LOCAL HIRING where the candidate has existing full-time work rights with
no visa support
required - mostly remote; onsite work may be required as needed)
Software One is looking for an experienced
APAC AWS Marketing Lead
to drive our AWS marketing strategy and execution across the region. This role is ideal for someone with a strong background in B2 B technology marketing, particularly in cloud and AI, who can develop and run impactful campaigns, nurture leads and work closely with sales teams to accelerate growth.
You will be responsible for shaping our AWS marketing efforts in APAC — building awareness, driving demand, and strengthening our partnership with AWS. This includes developing and executing integrated marketing campaigns, managing joint marketing initiatives with AWS, and ensuring marketing programs align with business objectives.
This is a great opportunity for a marketing leader who wants to make a real impact — shaping how Software One grows its AWS business in APAC.
Key Responsibilities
Marketing Strategy & Execution
– Develop and implement a regional AWS marketing strategy aligned with Software One’s overall AWS go-to-market plan.
Campaign Development
– Plan and execute multi-channel marketing campaigns (digital, content, email, paid media, ABM) to generate demand and drive pipeline growth.
AWS Partner & Ecosystem Marketing
– Manage AWS co-marketing programs and collaborate with AWS to maximize visibility and funding opportunities.
Lead Nurturing & Engagement
– Develop lead nurturing programs that move prospects through the funnel and improve conversion rates.
Collaboration with Sales & Business Teams
– Work closely with regional sales, services, and leadership teams to align marketing efforts with revenue goals.
Event & Webinar Management
– Plan and execute AWS-focused events, webinars, and roundtables to engage prospects and customers.
Performance Tracking & Optimization
– Measure and report on key marketing KPIs, optimizing campaigns for better ROI.
What we need to see from you
Existing full-time work rights in India
with the ability to work mostly remotely and occasionally onsite as needed.
10-12 years
of experience in B2 B technology marketing, preferably with
AWS or cloud services experience.
Proven ability to
develop and execute marketing strategies
that drive measurable revenue growth.
Strong experience in
demand generation, ABM, and digital marketing
with a focus on lead generation and pipeline acceleration.
Ability to
collaborate across teams , aligning marketing with sales, business development, and executive leadership.
Excellent communication, writing, and presentation skills.
Hands-on experience with
marketing automation tools, CRM systems (Salesforce), and analytics platforms.
Experience managing AWS partner marketing programs and co-op funding is a plus.
Why Software One?
Discover the heartbeat of Software One! Our 7 core values aren't just words – they're the beating heart of our company culture. Join us in a journey that unveils the essence of how we work, connect, and succeed. Watch the video to feel the values shaping our everyday interactions, customer relations, and team spirit.
Please note that Software One does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement (Job-Specific per our global standard) with the agency/recruiter, Software One will not consider or agree to payment of any referral compensation or recruiter fee.
