Role Overview: In this role you will be responsible for all brand marketing activities for Savaari India s cab business.

We are looking for someone who is: Passionate about consumer insights Skilled in crafting integrated marketing plans for Digital ATL and BTL Collaborative working with external agency partners and internal stakeholders Consumerfirst oriented with an interest in linking marketing efforts to business impact Holistic in brand thinking focusing on the entire brand experience across consumer touchpoints Key Responsibilities: 1.

Brand Develop and implement innovative marketing strategies aligned with Savaari s overall brand strategy Plan execute and track marketing campaigns across digital ATL and BTL media Media Strategy and : Translate brand objectives into media strategies and gotomarket plans.

Work with the media agency to execute and optimize plans (digitalfirst thinking) Conduct research on market trends audiences and competitors to enhance engagement and conversions Collaborate with external agencies influencers and content creators for effective campaign and brand visibility Optimize and analyze campaign spending in relation to expected revenue and impact on brand and business metrics 2.

& Tracking Excellence : Track manage and report on campaign performance with pre mid and postcampaign analysis Quick Turnaround : Ensure timely delivery on critical deliverables Negotiation Skills : Negotiate with vendors for quality timely delivery and cost control Invoice Tracking : Manage all vendor invoices and payments (pending and delivered) Creative Collaboration : Work with creative teams or agencies to deliver artwork for collateral and campaign communications Marketing Planning : Drive the marketing calendar and activations across ATL BTL PR and Digital Crossfunctional Collaboration : Work effectively with stakeholders (Product Supply etc.) to support strategy Qualifications: Educational Qualification : MBA in Marketing or equivalent degree Experience : 35 years of relevant experience in managing marketing campaigns from conception to tracking performance preferably in startups consumer tech or other B2 C businesses Preferred Experience: 24 years as an Assistant Manager or Senior Brand Executive in core brand management ideally in startups FMCG Consumer Tech or B2 C businesses Endtoend Campaign Management : Experience in concept budgeting tracking and reporting Strong Communication Skills Proficient in Excel/Google Spreadsheets and Power Point Behavioral Competencies: Collaboration & Teamwork Adaptability Creativity & Innovation Problem Solving Mindset Attention to Detail Ownership & Accountability Learning Mindset About Savaari: Savaari Car Rentals is a leading car rental service in India offering premium reliable and affordable chauffeurdriven car rentals.

We focus on Intercity travel and with a presence in over 2000 cities we are the largest car rental company in terms of geographical reach in India.

We strive to provide a superior travel experience to our customers ensuring safety comfort and convenience.

India s largest OTA Makemytrip has recently acquired a majority stake in Savaari thus placing immense trust in the brand to become India s largest Intercity Cab service.

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