Published on May 3, 2025. Modified on May 22, 2025.
Technical and behavioral skills/qualifications :
- Bachelor's degree, preferably in Engineering, operations management, information systems
- At least 9+ years' hands-on experience with leading the execution of complex commercial operations programs, using a wide variety of tools and technologies (Veeva, SFMC, Adobe)
- Recent experience of at least 1-2 years with integrating AI/ML-driven recommendation engines to automate these operations (working closely with data science and IT groups)
- At least 5+ years with project/program management delivery accountability, and 2+ years with direct people management responsibilities
- Significant hands-on experience of the digital marketing ecosystem (customer data, analytics, content creation and management, A/B testing etc)
- Strong understanding of how technology-driven data management and analytics drive better personalized marketing campaigns
- Thought leader and bring in best practices in Omnichannel engagement & measurement
- Be able to codify best practices and engage between the different subgroups in Omni and allied team to future proof the program
- Deliver cutting edge POC, thought paper and bring in deep subject matter expertise in this space
- Technically adept to review different technology components within the platform from data & activation capabilities
- Experience, with certifications, of leading project management on large marketing programs in
- Agile/Scrum setups, using JIRA or other relevant platforms
- Strong communication and change management skills to enable successful delivery in a dynamic environment
