Job Profile: Marketing & Branding Specialist
Location: JJB - The Brick Store Vadodara
Department: Marketing and Branding
Position Type: Full-time Job Description:
The Marketing & Branding Specialist will be responsible for all branding, marketing, and social
media activities within the company. This role requires a blend of creativity, strategic thinking,
and hands-on execution to enhance our digital presence, drive brand awareness, and support
sales activities. The executive will collaborate with various Branding agencies to ensure
marketing strategies are executed. Key Responsibilities: Branding & Digital Marketing:
• Coordinate the design, development, and maintenance of the company website.
• Provide necessary content and plan social media campaigns for brand and product
awareness, lead generation, and engagement.
• Prepare and execute strategies for digital presence using SEO, SEM, and Google Ads to
optimize digital marketing efforts.
• Identify events, platforms, and activities for brand awareness and coordinate their
execution.
• Create comprehensive digital marketing strategies aligned with overall business goals
and target audience.
• Maintain website appearance by enforcing content standards and ensuring visual
imagery aligns with branding.
• Monitor and analyze website traffic, implementing strategies to improve organic search
visibility.
• Set budgets, target specific demographics, and monitor campaign performance. Prepare
regular reports on key performance indicators (KPIs) and provide insights for
improvement.
• Any other kind of support for Branding and Marketing related activites. Sales Support:
• Attend and interact with visitors at the showroom or factory & showcase our range of
products and assist clients with selection by providing relevant information if required.
• Provide detailed quotations to the Sales team as and when required.
• Travel to various brick stores to interact with the Branding team and provide support. Social Media Management:
• Coordinate with the branding team to create engaging posts for Facebook, Instagram,
and other platforms.
• Collaborate with creative agencies and vendors for the design and development of
marketing collateral.
• Schedule posts and maintain digital marketing plans, including SEO and festive
calendars.
• Analyze social media performance and adjust strategies based on what works and what
doesn’t.
• Develop and maintain a strong brand identity that resonates with our target audience.
• Stay updated on social media trends and utilize new tools and techniques.
• Use digital ads (Meta Ads and Google Ads) for campaigns, perform regular A/B testing,
and manage email marketing campaigns.
• Update the company’s product image and video database.
• Perform any other tasks assigned by management. Qualifications & Skills: Education & Experience:
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related
field is preferred.
• Minimum of 1 year of experience in social media marketing or digital marketing will be preferable.
• Experience with Meta Ads, Google Ads, and analytics platforms. Skills and Attributes:
• Proficiency in content creation and various editing tools along with Excellent writing and
communication skills.
• Strong organizational and planning abilities with a focus on execution.
• Creative mindset with the ability to generate engaging content and posts.
• Analytical skills to interpret data and adjust marketing strategies accordingly.
• Ability to maintain and update the company’s digital assets, including product images
and videos.
• Willingness to perform additional tasks as assigned by management.