• Implementation of an SEO strategy which improves organic search ranking
• Perform keyword research in coordination with business objectives
• Ensuring implementation the Monthly POA & Commitments are delivered as per expectation
• Basic SEO technical knowledge – HTML, CSS, JS, Google Analytics, webmaster tools, back-end SEO and various online SEO tools
• Perform SEO analysis and recommendations in coordination with the elements and structure of the website
• Knowledge of ranking factors and search engine algorithms
• Perform keyword discovery, expansion and optimization
• Brainstorm new and creative growth strategies
• Keep abreast with white hat and black hat tactics so as not to violate search engine guidelines
• Agency communication and reporting