Headline :
A Product Manager (Growth PM) excited about growing the #1 Parenting APP
IMPORTANT:
Please apply only if you are a Product Manager for a B2 C Mobile APP
Role: Product Manager
Responsible to : Founder
Experience in Product Management: 2-4 years
PM Experience : A minimum of 2 years experience as a PM
Shortlisting criterion: PM experience with a B2 C Mobile APP. At least 1 million+ APP Downloads.
About Parentune
Parentune is a Prompt & verified Helpline for Parents. We are the only Platform that provides trustworthy advice to parents within minutes, 24x7. Parentune empowers this through a combination of its verified parents' community, Comprehensive & verified Content & Courses, its proprietary Technology & empaneled Doctors.
We solve 96% of parents’ concerns in under 45 min & 30% of them instantly. Parentune is the #1 Parenting APP in India for more than 4 years now, rated 4.9/5 on Android Playstore & 5/5 on Apple App store. Among other notables, parentune has been featured by Google as an Indian APP with global potential, recognised as a Nasscom Emerge 50 Technology Startup, awarded by Business World as a Technology company to watch out and is one of the very few Indian Tech startups to be recognised by Wall Street Journal as a Global Startup Showcase.
More about Parentune here:
https://www.parentune.com/
Play Store - Android APP
App Store - Apple
What would the Product Manager be doing in this key role?
Parentune PM will scale parentune transforming the way children are raised
You will scale parentune in line with the vision of being a must-have support for each family. As a Product Manager, you would envision & execute the B2 C Product roadmap based on consumer journey on the PWAP, APP & Site. You would on an ongoing basis, understand key behaviour, challenges and the current gaps for parents. You are keen to have the complete ownership and accountability of your goals and are keen to lead the parentune Product Journey. You would co-curate solutions to support parents and families and convert them into User stories, MVPs, thereby solutions which more parents can rely on.
You would analyse consumer behaviour and activities, create dashboards on tools like Clevertap, Moengage, GA, Heatmaps, metabase, Console and similar others to monitor and iterate the MVPs. You would collaborate with internal and external stakeholders to further improve parentune’s core metrics. You would work closely with the Technology team including the core development and collaborate with the Engineering Manager & SDEs. You would collaborate with tech team especially for sprints, release management, testing plans, A/B testing. You would collaborate with the Parentune Community and Content team to understand the opportunities to improve stickiness of the parents’ base and to improve conversions from freemium to paid subscriptions. You would collaborate with Design, UI/UX on an ongoing basis and other for improving the product’s Usability. You would also work closely with other stakeholders to improve parentune’s organic discovery- SEO, ASO, Partnerships. You would help various teams with user behaviour insights to collaborate and grow the parents’ discovery of parentune across languages and geographies.
You would continue to improve the ease of usage, monetisation, utility and support for parents gaining unassailable preference for parentune, thereby strengthening network effects to be the must-have support for each parent.
Responsibilities :
To improve the conversion rates of freemium users to premium users
To enhance various funnels & metrics in line with Product goals in close collaboration with team
To improve the conversion rate for onboarding, retention and returning
To analyse user behaviour, A/B test results.
To lead the analytics and consumer insights and convert them into actionable areas
To improve the analytics framework for growth drivers or metrics that require improvements.
To keep growing the customer LTV and grow the Core User base.
To envision a product roadmap in line with the product-led growth strategy.
To benchmark with the best & learn continuously to take the product to being the best globally.
To be the best User story teller and doubt clearance wizard for the Tech team.
To collaborate with Technology, Content, Community & Business closely.
Experience : Should have 2 years of Product Management experience as a Product Manager for a B2 C Mobile APP.
Keywords: Product management, Growth PM, SEO, ASO, Monetisation, Analytics, Funnels, Engagement, Stickiness, B2 C monetisation, Utility, UX
Qualifications:
B Tech or equivalent with 2 years of hands-on product management experience
Working at a startup or has worked in a Startup in the last 2 years
Should be HANDS-ON, operate with high ownership
Should be comfortable in working with large data
Should be great in collaborating with Developers & UI Designer
IMPORTANT:
Please don't apply if you are not a Product Manager of a B2 C Mobile APP
Hiring Process:
Each talent is onboarded through the OTT (Onboarding Top Talent) funnel, which has 4 steps:
First discussion - a mix of Product management & personal attributes (Online)
Time sensitive exercise followed by a discussion- in person
Third discussion with with future Collaborators - in person
Final discussion - in person
Some of these in-person rounds are coupled and done on the same day/visit.
We finish our process within 7-10 working days. Please apply only if you can be available to finish it within 7 days.
Note: We work alternate Saturday half days.
1st, 3rd Saturday - half day working, 2nd and 4th Saturdays are off.
Why should you join?
You would be able to add real value if you are passionate about Health Tech, B2 C space and are good in iterating, continuing to build a sticky product. You should join us if you are looking to work with a purpose driven group improving the lives of millions of families. You should join if you want to operate as a Product Entrepreneur mindset and if you have an interest in working with the best team in Babytech, Healthtech & Parenttech space. You would have aced this role if you crack scaling B2 C monetization over a network of millions of parents, first in India, and then repeat your success in International Geographies. Join in case you are keen to lead the product strategy and execution for India's #1 parents' network.
What we're looking for:
A Product Manager with an experience of scaling a B2 C Mobile APP. But moreover, You are the one if you are high on energy & passionate individual with solid product management experience and work ethic. A prior startup experience for a B2 C Mobile App as a PM is an ideal fit.
Ability to work in a highly charged environment, at a goal oriented profitable startup; who can think on their feet, analyse data, understand consumer behaviour and optimise with a growth mindset.
30-60-90 days Plan
30 Days Plan
To have the first cut Roadmap ready in line with the Product Vision & Goals
60 Days Plan
To go live with the 1st Sprint in line with the Roadmap
90 Days Plan
Evidence of early traction on various routes taken, especially in engagement & funnel conversion rates
Note:
This is a full time role only, based out of Gurgaon, responsible to the Founder
