Location: Kannur, Kerala , India Major duties & key responsibilities: Market Execution Understands and can drive secondary sales Handle beat efficiently.
Able to coach TSIs Design & handle beats to achieve better throughput per beat / per TSI.
Ensure effective merchandising Drive range selling Business development Understands DPL (Dealers per lakh) Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory Able to map & restructure town/territory accordingly to business requirements.
Taps local events & opportunities for incremental business.
Engage with KEY retailers Channel Partner Management Ensures proper communication of norms & monthly sales objectives to the channel partner Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW.
Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss Identifies new channel partners Able to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest.
Influence & engage channel partner to align him to business objectives.
Manage contingencies like TSI attrition, transport availability etc.
Selling & Negotiation Interact with channel partners & retailers to inform about available SKUs, schemes & price points Negotiates & modulates schemes etc.
to suit the type of stake holder (A win-win situation) Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.
Planning and Execution Identify growth drivers for business.
Understands the given target, can break it down in weekly/daily numbers beatwise.
Knowledge of brands, sales & distribution, local activities & schemes.
Plan for achievement according to schemes planned, sales initiatives etc.
Able to break targets TSI wise.
Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target.
Communication skills Comprehends the information and can respond back effectively.
Able to collect inputs by interaction, brainstorming, discussions & meetings, paraphrase them and respond back Able to handle objections & negotiations and drive new ideas & measures to implementation.
Able to train his subordinates effectively.
Achievement Orientation Consistency in target achievement.
High on energy level & enthusiasm towards profession & company Diligent tracking of team's targets & reporting to superior.
Focused on task and leverages sales strategies effectively to achieve target.
Able to deal with misses in targets on his own confidently.
Suggests measures & implements them to achieve challenging targets Technical/Soft skills Has Knowledge of DMS, MS-office & formats.
Able to update reports as per WOW Understands & uses DMS data for better market implementation to find sources of growth for business Uses Excel to analyze secondary & primary data They should be comfortable with English and local language.
Should have strong fundamentals in FMCG operations Should have good oral and written communication.
Efficient in writing mails.
Should be comfortable working in Excel.
Pleasant personality and willing to meet people Should be a go getter and have problem solving attitude Exposure to HHT (online order booking in mobile software).
Experience: 2 years of sales experience in General trade.
Candidates must have front line sales experience for at least 2yrs.
Experience in Chocolates or food industry only.
Education: Full time Graduate from any college/university
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Sales Officer Kannur, Kannur
Free
Sales Officer Kannur, Kannur
India, Kerala, Kannur,
Modified February 18, 2025
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The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, creamy indulgence of Hershey’s Bliss. Hershey is a leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey’s Special Dark and Hershey’s Extra Dark. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger, Dagoba and Starbucks Chocolate. For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where we live, work and do business. The Milton Hershey School, established by the company’s founder in 1909, provides a nurturing environment, quality education, housing, and medical care at no cost to children in social and financial need. The School is administered by the Hershey Trust Company, Hershey’s largest shareholder, making the students of Milton Hershey School direct beneficiaries of Hershey’s success. Please visit us at www.hersheys.com.
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North American manufacturer of quality chocolate and sugar confectionery products.