Role: Social Media Manager & Content Creator
Location: Worli, Mumbai
Experience: 1-4 years
Type: Full-time
About Us
Company: Glide (Part of Group which built out The Face Shop & Belif)
At Glide Brands, we build and nurture bold, purposeful brands that make everyday living better inside and out. From skincare powered by Japanese and Korean innovation to food that redefines nourishment at its core, our portfolio celebrates what happens when tradition meets intention, and science meets soul.
We’re digital-first by design, bringing beauty and wellness into Indian homes through top marketplaces like Nykaa, Amazon, Flipkart, and Big Basket along with curated experiences through our own brand stores. For those seeking food that’s both functional and flavourful, The Better Flour is also stocked across premium retail chains, local grocery stores, and modern trade outlets across India.
The Role
We are looking for a one-person social media powerhouse. We don’t need an "ideation guy" who passes notes to a "copy guy" who hands it off to an "execution guy." We need someone who can do all three. You will own our social presence, primarily Instagram, turning cultural truths and everyday moments into scroll-stopping content.
What You’ll Do
- Ideate: Conceptualize content pegs that fit our brand (food, skincare, lifestyle, real-life habits, etc.). You know how to build formats like "marketplace/cart videos" and opinionated, creator-led POVs.
- Write (Copy): Write scripts, captions, and on-screen text that are short, sharp, and witty. You know how to use dry humor without being try-hard. If it needs a lecture, you know to scrap it.
- Execute: You shoot and edit natively. You understand fast cuts, playful pacing, and product ASMR. You can make a protein bar look appetizing and a brand story look entertaining.
- Community: Interact with our audience and creators like a normal human being, keeping the brand’s tone alive in the comments section.
Who You Are
- You have an eye for design-first thinking; you believe good food should look the part.
- You don't rely on jargon or preach to the audience.
- You understand the quick-commerce landscape (Zepto, Blinkit) and know how content drives discovery there.
- You are comfortable taking risks and having opinions. We make the call so customers don't have to.
